A logo is the most powerful marketing tool known! We recognise the brand many times with their logos, not just adults, even the child. Example, Mc Donald’s, Coca Cola, Baskin Robins, sports brands like Adidas, Nike and Puma are identified with their logo mostly. So, basically, a logo represents recognition to the brand.
It is the most visible part of an organisation, seen on letterheads, cards, marketing and advertising as a symbol for the company. In fact, the logo is the first thing that is identified in an ad.
You needn’t create a logo that is complicated, that needs some brain work to interpret. A logo needs to be simple, basic in structure, memorable and appropriate to the business at the same time expressing the same feeling that you want to target to your audiences. Lets see the types.
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